What is an AI automation agent?

An AI automation agent is a custom workflow — built here using n8n and Claude API — that reads inbound messages, classifies them, and takes the right action automatically: booking a call, sending a reply, updating your CRM, or flagging you for review. It runs 24/7 without you touching it.

What tools does Merlin use?

Merlin is built on n8n (the workflow engine), Claude API (the language model), and your existing tools — CRM, calendar, inbox, or anything with an API. Common integrations include HubSpot, Notion, Cal.com, Gmail, and Slack.

How long does Merlin setup take?

Setup takes 2–3 weeks. Week 1 is knowledge ingestion (your docs, FAQs, pricing). Week 2 is workflow wiring (n8n flows connecting Merlin to your tools). Week 3 is testing with real scenarios until you're confident it handles your edge cases.

How much does Merlin cost?

Setup starts from €690 (fixed price, one-time). Optional monthly support starts from €250/mo and covers Claude API costs, n8n hosting, and ongoing refinement as your business evolves. Cancel anytime.

Does Merlin replace my CRM?

No — Merlin connects to your existing CRM and writes to it automatically. Every conversation creates or updates contact records, adds tags, notes, and calendar events. You keep your CRM, you just stop entering data manually.

Can Merlin work with my existing inbox?

Yes. Merlin can be connected to Gmail, Outlook, a contact form, a Typeform, or a WhatsApp Business account. It reads inbound messages wherever they arrive and acts based on the rules you define.

AI Automation · The Merlin System

An AI agent that runs your front-of-house.

Merlin is a custom AI agent built on n8n and Claude API, trained on your business context. It handles lead qualification, support responses, and CRM sync — 24/7, without hiring anyone new.

Book a demo See pricing

Capabilities

What it replaces.

Every item below is something a human was doing manually before Merlin arrived. After setup, it runs on its own.

smart_toy Lead qualification

Inbound triage

Merlin reads every inbound message, classifies intent, scores lead quality, and routes to the right action — book a call, send a resource, or flag for your review.

support_agent Tier-1 support

Always-on support

FAQs, pricing questions, status checks, booking links — Merlin handles the first layer of support responses with context from your knowledge base. No breaks, no delays.

cable CRM sync

Data without the admin

Every conversation writes to your CRM automatically. Contact records, tags, notes, and calendar events created without you touching a spreadsheet.

The build

How I set it up.

Every Merlin instance is custom-built for one business. I train it on your docs, your tone, your offers, and your edge cases. Setup takes 2–3 weeks. After that, the monthly fee covers hosting, model costs, and ongoing refinement.

Week 1 — Knowledge build

I ingest your docs, FAQs, pricing, and past conversations to build the context base.

Week 2 — Workflow wiring

n8n flows connect Merlin to your CRM, calendar, inbox, and any tools it needs to act.

Week 3 — Testing and handoff

We run real scenarios together until you're confident it handles your edge cases correctly.

Pricing

from €690 setup · support from €250/mo

Fixed setup, cancel anytime. Optional monthly support covers Claude API costs, n8n hosting, and keeping the agent accurate as your business evolves.

Book a demo call Full pricing breakdown